Qualitative research of customer target groups focused on the perception and assessment of customer care and communication quality.
Skanska has long been one of the largest developers in Europe and the Czech Republic. In Prague, the company has so far created nearly 8,000 new homes, for about 21,000 people.
Realization: May through July 2012
Primary areas of expert cooperation
- Creation of methodology, scenarios, and a collective design.
- Overseeing interaction between focus groups and customers.
- Qualitative data processing.
- Providing a compilation summary of the final report.
It pays to listen to customers