International tire presentation
We designed and implemented a foreign based presentation of new passenger car tires. Since 2014, we've organized six B2B events in four EU countries (Italy, Austria, Slovakia, Portugal) for more than 800 people for Nokian Tires. Among the guests were representatives of countries from across Europe, the coordinating language was English.
Primary Activities
- Selection of suitable locations and venues based on the client's request.
- Creating a content concept to produce an action item list, including the selection of local suppliers.
- Production and organization of events at the venue, negotiations with Czech and foreign subcontractors and their coordination according to the fixed and agreed upon timetable.
- Design and implementation of the multi-purpose online platform www.nokiantyresevents.com which helps familiarize guests with their company and products.
- Addressing participants, including managing their registration, assisting with sign-in and following-up with them at the end.
- Providing secure transportation of guests to the venue (air and ground transport).
- Providing rental, servicing and branding of cars designed to present the company’s brand while being driven around.
- Branding locations of all visited places and providing gift items for guests.
- Producing photo documentation including a short video documentary (www.nokiantyresevents.com) and emailing it to registered participants.
